TUTTI CUTI™ - HOTTING UP IN THE
AUSTRALIAN MARKET
Merchantwise to extend presence of Santoro’s
Tutti Cuti™
Santoro
have signed Merchantwise as the exclusive licensing agent for Tutti
Cuti™ in Australia and
New
Zealand. With the brand already
achieving international success across Northern
Europe,
South
America and the
UK, Santoro
are confident that the strong, distinctive characters of Tutti Cuti™
will captivate the markets of
Australia and
New
Zealand.
Director
Alan Schauder says, “Merchantwise is delighted to be working with
Santoro on the development of the Tutti Cuti™ licensing program in
our region. We have
great respect for the team at Santoro, both as creators of
exceptional designs and as an organisation that
really understands how to market and build brands on a global
scale”.
Tutti Cuti™ has already secured a following in the
Australian market through Santoro licensee Cosmex, whose exclusive
range of cosmetics items have sold phenomenally well two years
running. In
addition, Australian users currently account for 8% of the 35
million hits on the Tutti Cuti™ website, a figure which looks set to
rise once the retail presence of Tutti Cuti™ has expanded in the
territory.
Merchantwise
have planned a major Australian /
New
Zealand showcase
for the brand to be presented to the licensing and retailing
communities over the next few months.
For further information on this press
release please contact:
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for Santoro
London
Jo
Campbell
Santoro Licensing
Rotunda
Point, 11
Hartfield Crescent
Wimbledon,
SW19
3RL,
UK.
Tel: 020 8781 1104
jcampbell@santorographics.com
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for Merchantwise
Alan Schauder
Merchantwise Pty Ltd
Level 1, 266 Chapel
Street
Prahran, Victoria 3181,
Australia.
Tel: +61 (0)3 9520
1000
Alan@merchantwise.com.au
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About Santoro
The
Santoro London group was founded by award winning design duo Meera
& Lucio Santoro. Santoro creates, owns, and manages
its Intellectual Properties which include character brands with
worldwide appeal. Its portfolio of properties include; Tutti Cuti,
Jeli Deli, Swanky Modes, Drop720, Doolallys, Squeeze the Juice, 101
ways and Flux Deluxe. Santoro have offices in London UK, Manvers
England, and representative offices in Sao Paolo, Mexico, Rome,
Barcelona
and
Paris
. Santoro’s
collections can be seen in over 50 countries including prestigious
retailers as Harrods, Selfridges, Galeries Lafayette, El Corte
Ingles & Seibu. Santoro undertakes selective bespoke commissions
for prestigious clients for product, brand and design work
which have included; Her Majesty’s Jewel House Museum Collection,
Harrods and the
Victoria
&
Albert
Museum
.
The Groups divisions encompass Branding & Licensing,
Publishing & Design, Paper Engineering and On-line
media.
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